Wednesday, 5 August 2026Est. 2026 · United Kingdom

Associations

News, data & analysis for the people who run UK membership organisations

Sarah Macintosh

Technology correspondent

Sarah Macintosh covers technology for Associations, with the AI beat as her own: the adoption surveys and what they actually measure, the tools arriving in the sector and what they demonstrably do, and the governance arguments that will decide which of them boards allow near member data. She writes the AI agents briefing and keeps the AI statistics page current.

She is allergic to two things: vendor demos that never touch live data, and AI strategies that are really a chatbot with a lanyard.

Her test for any AI story is simple: what did it do, who approved it, and can you show me the record?