Hugh Pettifer

Columnist, The Long View

Hugh Pettifer writes The Long View, the Associations column on leadership and institutional memory: what the sector did before the current tools and vocabulary arrived, which of those habits were worth keeping, and why some arguments come round on a ten-year cycle wearing new clothes. The column is written in the first person from a retired association executive’s vantage; expect anecdote, and expect the anecdote to make a point.

Its standing advice to new chief executives: keep the old yearbooks. You will be surprised how often the answer is in them.